Products

Scene 1

So we're now in the products area. This is where we can actually start creating our products or modify

what we currently created.

This example, in this template of a website we have three products that we can start customizing or you

can add your own. So by clicking on Product, you can select what kind of a product you want to create.

A physical one which is obviously requires a shipping, a digital product, a service or a membership type

of product that you want to sell to customers. So you can also have the option to import products into

your system, which is the ability to do it in bulk. So you can select a CSV file and those products you

can import directly so you don't have to manually add them one by one.

And here you also have the option for creating categories. So this is an easy way to create categories

and subcategories for organization of your store, depending on what kind of if it's a sales funnel, if it's a

full grown ecommerce store. So here we can add a new category, let's say category 2, the URL be

generated automatically which you can change. And this way you can create as many categories as you

want. But you can also create subcategories by clicking on the plus icon here. Then you can add, let's

say subcategory that will be added below it.

Then we have again the products. So let's look into the products themselves and how you can

customize them. So we're now inside one such product. On the top you have your navigation where you

can go back to the product. Or here we have the ability to copy the link to the product so you can

directly copy it and send it to somebody so that they can purchase it, very easy.

To preview the product itself. So you can click on preview and you can see the product inside your

store. So this is how it will actually look. This is the design that comes with this template that we have

selected for our online store. If you change the images, for example, let's say you change it with this

one you will see the preview. If you click on Save Changes, you'll see that. So yeah, this is how the

preview works.

You can delete it and of course clone the product by creating an exact copy of it.

Scene 2

The first thing you need to do is to add the product title and description.

Here we have the simple editor by default. But if you want to add more things inside your description,

let's say you want to add a toggle you want to add a video. You want to add whatever type of element

you want to add to your description. You can just click on Drag and Drop editor and you can add that

elements inside your description to create something more advanced.

Like in this example, let's add an accordion within your description. Click on save changes. And now

when we preview the product, you'll see that we have added the toggles here, that you can see how

they work. You can of course customize them within the builder itself.

Now on the side you will see the images. You can arrange the position, you can upload your images,

select your categories from here. You can also hide the product if you don't want it to be visible to the

user. So you can just select this option and again, save the changes if you want to do that.

You can also change the URL. Again, if you want to add something different to the URL, this is a unique

one for this product. And below it you have the SEO settings.

So the SEO settings is the things that will show when somebody searches your product.

For example, if they share the product on social media or send it somewhere as a message. There is a

title and a description plus an image. The image will be taken from the product image.

But the SEO title will first of course take the product title by default, which you can change if you want to

something more catchy and more keyword-rich. Or also you can add an SEO description, which can be

again, using the regular description. Or you can include a different type of more SEO friendly

description about the product so that it can be found easier. Or rank for other keywords that you want to

rank for. So SEO title and description. You can edit from here if you please.

And then below, we have the pricing.

The pricing is of course how much this product would cost, which you can add on sale. So you can have

a sale price for this product. This one will be crossed and this will be actually showing, let's say $29 is

our sale price. If you click on Save changes and preview, you will see that it is striked off the $35, the

amount of the discount that is is being added and the actual price being added here.

Then we have the option for a subscription product.

Now, if this product is a subscription, you can click on it and you can enable a subscription so that you

can charge for this product a recurring fee. Now, we have the ability to have installments like prepayments for this product if people don't want to pay at once. Or you can have it ongoing.

So ongoing in perpetuity subscription, unless they cancel the subscription of course and you can select

for what amount of time would be the period for the charges; once a month, once a week, once or every

for a few months or weeks.

So if you do a year obviously would be twelve months. So this way you can enable a subscription and

customers again they can manage their subscription within their profile, inside your website or funnel.

So it's very convenient, very easy to create and collect subscriptions from your customers or just

recurring fees of some sort.

In this case we have a service product, but if it's a physical product, we will have a weight for it. But if

you make it as a service that will not be visible because this is not a product that you can actually

weigh.

And if it's a digital product, you'll be asked to select a file because a digital product is associated with

some kind of a file that the customer would get when they pay to get that product. So that will be a

downloadable one.

And if it's a membership, the idea here is that they would get access to some kind of a content. In this

case we have a membership group. So you can select from your membership what kind of a group

exactly you want to assign people to. So we have a whole series about memberships. But yes, you can

create your membership groups and you can sell access to them from here basically by creating a

membership type of a product.

But for this example, let's keep it as a physical product.

Scene 3

Then you have here a few other options such as the track inventory option which is the ability to track

your stock on hand, you can of course toggle disable and enable if you want to track inventory. So this

is if you want to reduce the quantity of the available stock that people can purchase.

So let's say, you have only ten of this product, you can type it here and when somebody purchases, that

will reduce the amount of the product that you have. So when it reaches zero then it will show that it is

sold out. So this is what the track inventory stands for.

Then we have the variations.

So this is the ability to add different variations such as let's say a size of your product.

So you can click here, type Size and then we can add your size variations. Let's say S and M and L and

XL. Or you can add a color variation like blue, red, pink. So this way you can add your variations.

If you want to add different pricing and different quantity and different SKU, for example, stock keeping

unit, you can click on Advanced and you'll see that you have this variations.

But if you want to also combine them with the color, you will now have twelve, because you have four by

three different types of variations.

So you can actually set up different prices, different stock keeping units and availability. So this way it's

really simple and easy to add variations for your product. You can also assign different images. You can

pull out specific images for the specific product variations that you have. Like in this case for the colors

of your product that you're selling.

It's very simple and easy to create different ones.

Then we have the thank you page. This is the ability to link when somebody purchased this product to

send them to a custom thank you page instead of the regular thank you page that people are being sent

to. So here, you can just select a page that you have created on your website or actually it can be an

external one that is entirely up to you where you want to send those people.

You can ask different questions here. So if you want to ask, let's say you're selling some kind of a

product that involves, let's say, engraving on it, and you want to ask the person that is buying what kind

of wording you want to have on your product.

Here you can add a field, asking that question what is that engraving for example. So these are the

additional questions.

And lastly, we have the tag of customers.

So this is a really cool way to tag people based on their purchased product. So let's say that they

purchased this product and you want to create a tag for that product. That way you can do a lot of

things. First of all, you can filter people by what products they purchased by using the tag. You can also

create different campaigns based in the email marketing, based on the tags. Or you can actually trigger

an automation flow when somebody purchases a product with a specific tag.

So you can create your tags here. Let's say product 3 is our tag and when somebody purchases this

product in an order, they will be tagged with this one. So this is so, so cool for tracking and knowing who

purchased what. And based on that behavior, you can send campaigns, filter and do whatever you

want. You can click on save changes and you can see that because we have variation the pricing, you

have to click here to customize because you have multiple products that you can adjust the pricing for.

So yeah, this is pretty much what the product does.

So we can actually preview the product and what exactly we have created here we have the variations

being added because we just edited that option into it. So, yeah, you can see here the toggles that we

added as well in the drop down. So this is how simple it is to create your products. And you have this

creativity of design of different settings, different taggings and other amazing things that you can track

and do about your product. You can create as many as you want, organize them in categories, and start

selling right away. In this next video, we'll be actually talking about Product Page Styling.